Reflections we’re taking into 2026

Fail fast to learn faster

Designing and building climate hardware for the first time means things go wrong. As frustrating as that feels, it’s important to actually embrace it — protecting a high-trust, blame-free culture that can quickly diagnose, learn, and innovate at speed.

Appreciate the whole 

Scaling DAC for maximum climate impact requires much more than brilliant R&D and engineering. This year we’ve matured so much as a cross-functional organism — spanning commercial, operational, and technological disciplines — to ensure our work stays grounded within market economics, customer needs, and our ultimate purpose to reinvent carbon for good. 

Keep courage in spite of ambiguity 

In an industry landscape constantly in flux, ambiguity can easily lead to hesitation and decision paralysis — keeping DAC in the lab and the realm of theory. We firmly believe that real-world execution and offering the quickest iteration cycles of any DAC developer offer the best path forward. After all, the ability to be flexible, stay relevant, and adapt are all built on having de-risked the core of what you are doing.